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Employees Wield Most Influence on Organizations Becoming More Environmentally Responsible, European Survey Reveals
Employees have most influence in Nordic region, Government has majority influence in UK and Belgium, and customers have most impact in Germany, a BEA sponsored survey reveals
Core News Facts
- Employees have the most influence on making organizations more environmentally responsible, a European survey sponsored by BEA reveals.
- Employees have most influence in Nordic region, Government has majority influence in UK and Belgium, and customers have most impact in Germany
- 34 percent of organizations are currently measuring their carbon footprint and 22 percent intend to do so in the near future.
- 22 percent of organizations identify the CEO/Head of the organization as driving the carbon footprint initiative; 20 percent have already appointed a ‘Green Czar’.
LONDON—March 10, 2008—BEA Systems, Inc. (NASDAQ: BEAS) a world leader in enterprise infrastructure software, today announced that employees have the most influence when it comes to making organizations more environmentally responsible in Europe, according to The Sustainable IT Survey 2008, sponsored by the company. Twenty-three percent of European organizations believe staff wield the most power when it comes to moulding a company’s ‘green agenda’ and environmental responsibilities. Other influential bodies include government organizations (cited by 21 percent of respondents), citizens (16 percent), and customers (15 percent).
According to the survey, conducted by Vanson Bourne, Technology Market Research Specialists in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden and the UK, some 37 percent of employees of Nordic organizations have a strong voice when it comes to making the organization more environmentally aware, compared with the 23 percent European average. In the UK and Belgium, government organizations have the majority influence: 39 percent and 30 percent against the European average of 21 percent. In Germany, customers have a disproportionately strong influence: 21 percent versus the 15 percent European average.
Said Martin Percival, Senior Technology Evangelist, EMEA BEA Systems, “Organizations can no longer ignore the impact their employees have on the way the business approaches the environmental agenda. This survey highlights how apparent it is that employees have a sense of duty and responsibility when it comes to determining their employers’ environmental direction.”
The survey also highlights that one third (34 percent) of organizations are currently measuring their carbon footprint and that a further 22 percent intend to do so in the near future. Twenty-nine percent of organizations that took part in the survey are not conducting any such measurement and have no plans to do so. The strongest interest lies in Belgium (73 percent of organizations are measuring it or intend to do so), the UK (70 percent), and France and Italy (both 65 percent). The least interest is exposed in Germany (32 percent) and The Netherlands (38 percent).
There is clear evidence too that as these environmental issues take greater significance, they are moving up the boardroom agenda. Twenty-two percent of organizations that took part identify the CEO/Head of the organization as now driving the company’s carbon footprint initiative and a further 20 percent have already appointed a dedicated ‘Green Czar’ to meet the challenges of corporate, social and environmental responsibilities. Other job functions overseeing the initiative include the Head of Technology (cited by nine percent), a third party consultant (seven percent), and Head of Operations (seven percent).
The overwhelming priority for organizations in Europe is to have a policy on recycling and waste, according to the survey. Sixty-one percent of organizations perceive waste management—from recycling paper and PCs to the ethical decommissioning of old equipment—as their overriding aim. Their second goal is the efficient management of utility energy, including heating and lighting, which is cited by 49 percent of European organizations. Reflecting the crucial role technology plays in minimizing an organization’s carbon footprint, the third priority is reducing IT power consumption, according to 46 percent of respondents. Other priorities are to reduce travel (cited by 26 percent) and to introduce greener services and suppliers (24 percent).
Three countries are leading the way when it comes to recycling and waste management: the UK (72 percent of organizations view it as their top priority), Italy (68 percent), and Spain/Portugal (67 percent). The UK is also 11 percentage points above the European average in terms of prioritizing efficient utility management.
“This survey brings into sharp focus the need for organizations to examine closely how environmentally responsible they are and, in particular, what impact any equipment they use has on the environment,” said Martin Percival, Senior Technology Evangelist, EMEA BEA Systems. “The survey also indicates that issues associated with carbon footprint are being driven from the CEO downwards, with a marked strategy to reduce waste, introduce more efficient energy policies, and tackle carbon emissions.”
The BEA Sustainable IT Survey 2008 was conducted during January 2008 among 480 respondents in 12 countries. The Survey polled respondents in the Financial Services, Public Sector, and Telecommunications sectors.
To download a copy of the Sustainable IT White Paper from BEA, please visit http://eu.bea.com/sustainableIT
About BEA Systems, Inc.
BEA Systems, Inc. (NASDAQ: BEAS) is a world leader in enterprise infrastructure software. Information about how BEA helps customers build a Liquid Enterprise™ that transforms their business can be found at bea.com.
Contact Information
David Milsom
GolinHarris for BEA
020 7067 0632
dmilsom@golinharris.com
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