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BEA Channel Partner Program Momentum Increases
with Appointment of Reseller Partners in Germany, Italy and the UK
New Value-Added Resellers allow BEA to capitalize on growing demand for its enterprise infrastructure solutions and extend SOA market expansion throughout Europe
Core News Facts
- BEA announces that its recently launched Channel Partner Program has gained significant momentum and several new reseller partners have signed up to the program – managed by Magirus.
- Recruitment of VARS in Germany, Italy, and the UK allows BEA to capitalize on growing demand for its enterprise infrastructure solutions and extend SOA market expansion throughout Europe.
- BEA’s European VAD Magirus instrumental in recruiting VAR partners, helping BEA develop the joint sales strategy, and expand aggressively into new market segments and coverage models.
LOCATION—April 28, 2008—BEA Systems, Inc. (NASDAQ: BEAS) a world leader in enterprise infrastructure software, today announced increased momentum to its European Channel Partner program with the appointment of new reseller partners in Germany and Switzerland, Italy, and the UK. The expansion to the two-tier Value-Added Reseller (VAR) Program, allows BEA to capitalize on growing demand for its enterprise infrastructure solutions and extend Service-Oriented Architecture (SOA) market expansion throughout Europe. BEA has been working with Magirus—an elite distributor of enterprise software and services, and its first Value-Added Distributor (VAD) in Europe—to recruit these partners, a relationship which is instrumental in helping BEA develop the joint sales strategy and expand aggressively into new market segments and coverage models.
“BEA is very excited about the opportunity offered by these new reseller partners,” says Valerie Singer, Vice President, EMEA Channels & Alliances, BEA Systems. “The new partners will extend BEA’s sales reach into the lucrative upper mid-market sector in the UK, Germany, Switzerland, and Italy. This segment offers significant and lucrative sales opportunities in Portal Solutions, Business Integration, Enterprise Service Bus (ESB), and Application Servers. BEA WebLogic and AquaLogic—together with the company’s virtualization solutions—complement Magirus’ enterprise software distribution skills, allowing customers to realize the flexibility of Open Source and proprietary software and provide the basis for seamless SOA deployment. As we move forward, we anticipate welcoming even more reseller partners in these and other countries to the BEA European Channel Partner program.”
The announcement also represents an opportunity to share sales leads between BEA and its partners. Moreover, it enables the VAR community to capitalize on the growing demand for enterprise infrastructure and fulfil customer demand for services only they can deliver.
As part of this two-tier distribution model, Magirus will support the new VARs through sales mentoring, sales enablement training, technical training, technical support, pre-sales training and support, marketing and lead generation support, access to unlimited development software. All of this is based on BEA best practices already in use in the U.S. and Asia.
New partners to the the BEA European Channel Partner program include (in the UK)
Business Systems International (BSI), www.e-business.com
Chapter26, www.chapter26.com
Erebor, www.erebor.co.uk
Kelway, www.kelway.co.uk and
Tribune Business Systems, www.tribune.co.uk.
In Germany and Switzerland, the new partners are
C1 Solutions GmbH, www.c1-solutions.com and
People at Work AG, www.people-at-work.net
The new Italian partners include
MEC informatica srl, www.mecinformatica.it;
MAPS S.p.A., www.mapsengineering.com and
S.E.S.A. S.p.A., www.sesaspa.it
For more information about the new BEA VAD and VAR Program, please visit www.bea.com/partners
About Magirus
The Magirus group is a leading European supplier of IT solutions. The company’s distribution business is focussed on addressing current trends in the IT sector, enabling business partners to take new technologies to market successfully. As a result, Magirus delivers high-quality software and systems encompassing: storage, intelligent networks, security, virtualisation, IT management, Open Source and information life-cycle management services.
With its professional services portfolio and knowledge of the IT sector, Magirus is able to support business partners and their end-customers in the planning and implementation of IT projects. Its services span demand generation, pre-sales, consultancy, training, certification, implementation, as well as first- and second-tier support from its pan-European, multi-lingual Support Centre in Strasbourg.
The privately owned company based in Stuttgart was established in 1981 and now employs more than 400 people throughout Europe and the Middle East. More information is available at http://www.magirus.com.
About BEA Systems, Inc.
BEA Systems, Inc. (NASDAQ: BEAS) is a world leader in enterprise infrastructure software. Information about how BEA helps customers build a Liquid Enterprise™ that transforms their business can be found at bea.com.
Contact Information:
David Milsom
GolinHarris for BEA
020 7067 0632
dmilsom@golinharris.com
Copyright 1995-2008, BEA Systems, Inc. All rights reserved. BEA, BEA AquaLogic, BEA eLink, BEA WebLogic, BEA WebLogic Portal, BEA WebLogic Server, Connectera, Compoze Software, Jolt, JoltBeans, JRockit, SteelThread, Think Liquid, Top End, Tuxedo, and WebLogic are registered trademarks of BEA Systems, Inc. BEA Blended Application Development, BEA Blended Development Model, BEA Blended Strategy, BEA Builder, BEA Guardian, BEA Manager, BEA MessageQ, BEA microService Architecture, BEA SOA 360, BEA Workshop, BEA WorkSpace 360, Signature Editor, Signature Engine, Signature Patterns, Support Patterns, Arch2Arch, Arch2Arch Advisor, Dev2Dev, Dev2Dev Dispatch, Exec2Exec, Exec2Exec Voice, IT2IT, IT2IT Insight, Business LiquidITy, and Liquid Thinker are trademarks of BEA Systems, Inc. BEA Mission Critical Support, BEA Mission Critical Support Continuum, BEA SOA Self Assessment, and Fluid Framework are service marks of BEA Systems, Inc. All other company and product names may be the subject of intellectual property rights reserved by third parties. All other trademarks are the property of their respective companies. |
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